5 Ways To Build Engagement Using Positive Feedback On Your Company’s Website (fastcompany)
Last Wednesday morning my 12-year-old son and I accidentally climbed a nearby
mountain called Sunset Peak. Elan and I meant only to walk up a little way,
scouting the thing out for a possible climb on Saturday. But two hours later,
we were at the top, thirsty, out of breath, and delighted. What happened? Why
did we abandon our plan of a short leisurely stroll in favor of a hard and
demanding hike?
We couldn’t stop climbing because of all the immediate positive feedback.
Once we began our ascent, we discovered something: with every step the view
improved. At first, the phalanx of 12 huge water tanks that we passed on our
way to the trail shrank to Lego size. Then the road we walked up from our
house ribboned down the hill and out into the valley. We argued about which
was our house (Elan turned out to be right), and gradually rose to a point
where we could view the Drakensberg Mountains farther to the south than we had
ever seen them before.
By the time we were halfway up, we could see the summit. And although I had
skipped breakfast and felt …
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