Over the years Seiko have produced some truly innovative watches and set the benchmark for other manufacturers to follow.

Seiko as a watch manufacturer was born way back in 1881 when they started to produce classically-styled pocket watches. They introduced the chronograph pocket watch in 1941 and soon after aired their first TV commercial in Japan.

In 1973 they started to manufacture some watches that were really technologically-advanced. They produced the world’s first six-digit LCD quartz watch. Their ‘world firsts’ didn’t stop there either, they continued to set new standards in the watch industry, each time making the watches more and more innovative.

Seiko also manufactured the world’s first TV watch with a sound recorder and the world’s first watch with computer functions.

In 1987 Seiko served as the official ‘timer’ at the second IAAF World Championships that were held in Rome, this gave them the opportunity to get world-wide TV coverage as many athletes posed next to the official clock as world records got broken.

Then, in 1992 Seiko were the official timers at the famous 25th Olympic Games that were held in Barcelona. They continued to act as the official timer for years to come, ensuring that their brand was visible on a large scale.

As well as manufacturing conventional and classically-style watches Seiko also continued to produce technologically-advanced watches that were way ahead of their time. In 2006 they produced the world’s first watch with an electrophoresis display module – this was a truly futuristic watch and won acclaim and awards from people in the industry.

In 2005 Seiko launched the ‘Seiko Spring Drive’, which was a movement that provided up to 72 hours of power – as opposed to the usual 40 hours, which again shows their desire to continue making waves with up-to-the-minute innovations.

Seiko is probably best known for its wrist watches, and obviously they are particularly well known for their advanced technology. Seiko are one of the few manufacturers who produce their watches and all of the movements entirely in-house. The Seiko range includes watches for both ladies and gents, with leather or metal straps.

They even produce a ‘Divers Collection’ range which consists of waterproof watches. These Seiko watches come with a rubber strap and still retain their unique ‘Seiko styling’.

Lucy Penn is an online marketer and researcher who is currently researching Seiko Watches at http://www.mooresjewellersltd.co.uk/category/Shop_For_Watches_By_Brand/Seiko.

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